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And with the increasing availability of UV-curing flatbed printers and digital flatbed cutters  small-format applications such as refrigerator magnets, business cards, magnetic photos and those tiny word-scrabble magnets can be printed on large sheets with registration marks that can easily be read and cut around using a digital flatbed cutter.

According to various industry groups, large-format applications such as vehicle signage account for around 33 percent of the printable magnet market, and approximately 66 percent goes to small-format ad specialty magnetic products. So, even though the bulk of the end product is small-format, the means to that end is increasingly becoming large.

According to Jack Nellessen, president of magnetic substrate provider Master Magnetics, Castle Rock, Colo., more large-format guys are getting into this niche.

“In the last few years, we’ve had more and more requests for wide-format material at all the big shows. So we’re coming out with a 42" wide product. Yes, I think that’s going to be a wave of the future,” Nellessen says.



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